Long Term Relationships - part 2

We were writing a few posts ago about ways to ensure that you get a long term relationship with your clients. Achieving this can have a dramatic effect on visitor conversion rates.

Twitter is an excellent way to broadcast your activities to those people that are genuinely interested in what you've got to say (your followers). It's also useful for listening but we'll talk about that in a later post.

If you haven't got a Twitter account then setting one up takes less than two minutes and you'll be surprised how quickly - with a suitably accurate profile description - you get picked up and befriended by people. Make regular, informative and focused tweets when you can. For busy people it's also possible to set this tweet-feed to be generated automatically, although for obvious reasons that isn't as good as doing it manually.

Once you've set up your account be sure to befriend einnovations and we'll follow you back!