You Know More Than You Think

What intrigued us about this short video was that it is so easy to forget how other people outside your industry think and what they know and don't know. The video demonstrates how little technical knowledge the person on the street has, in this case, about something close to our heart which is website browsers.

Thinking further than that it is vital that in all of your communications with prospective customers (and of course existing customers to some extent) you never assume knowledge and make sure that the person understands your product and service fully.

Often it's so easy to forget how much you know about a subject.