Forget it lets go somewhere else!

HEMA is a Dutch company that supplies domestic household items. Have a look at their website and see what you think. It makes for interesting viewing but from a customer point of view has serious flaws ... like how do I buy something! To be fair, it is not their main website but it does demonstrate a very important point about website expectations. If the customer's needs are not met quickly and with the minimum of diversion they will leave and go elsewhere.