Search Engine Optimisation (SEO): Just How Complicated is it really?

Like a number of web design companies we offer website owners a Search Engine Optimisation package priced on a monthly fee. Whether or not we have built the website in the first place we still aim to get that website to a highly ranking position on search engines such as Google and Bing! for the right keywords by using our expertise.

As anyone in the industry will know, selling SEO services is really tough; especially if you take care as we do to ensure that the customer's expectations are managed properly. We will guarantee to get you to the top of Google? Well, maybe. Explaining that nobody can guarantee a top listing often doesn't cut the deal!

Looking at it another way, some companies offer their customers packages that only involve getting links into their sites from other websites - even resorting in some cases to automated bulk mailing to ask webmasters to do this - and call it SEO. Such is the desire and drive for PageRank as it's known, the score your website gets from people linking to it.

Oh, if life were that simple. Have a look at this video where Matt Cutts from Google explains that PageRank is just 1 of over 200 different signals that Google looks for when determining the ranking of your website on search results.

We feel that our Search Engine Optimisation (SEO) blend of transparency, reasonable cost, effort and management of expectations works well for us and why this service could work well for your company website too.

If you're interested in receiving more information or a quote for SEO of your website please don't hesitate to get in touch.