Getting Website Visitors to Interact by using Calls To Action

As an owner of a business website you've taken time to get your Search Engine Optimisation (SEO) right and to check the design meets people's expectations. Even the content has been checked by a focus-group to ensure it gives the right amount of detail yet is easy to read.

However, after sitting back and waiting for clients to roll-in for a few days you start getting worried that something's wrong. What are the next steps? Should you be redesigning the home page or rewriting content? Perhaps your SEO strategy needs a review?

If this scenario seems familiar then you're not alone. EI Ltd speak to customers on a daily basis that need a little help in establishing a good online presence that allows for sales to grow.

In the above example, one of the simplest solutions may be to add some Call to Action buttons. These very simple, clear buttons reflect the steps that the website visitor needs to take to make their visit a success. This might be adding something to that basket, checking out or downloading a document.

Particularly true of sites that have large amounts of content, advertising, sidebars or graphics the buttons help your visitors to see the next step clearly and easily.

By adding call-to-action buttons that reflect the visitor path to your website goal you will see an increase in the number of visitor conversions and a significant drop in the number of frustrated website visitors.